Part of how I sell myself is by offering blog writing. Part of my blog service includes brainstorming sessions for blog topics. I can be pretty good at helping clients with topics for their own blog. Alas, like the cobbler’s children with no shoes, I have a hellish time coming up with topics for myself.… Continue Reading
I have two extremes of clients/prospects: those who want nothing to do with the writing, and those who will not let go of it. Honestly, I get rid of the first. If they want nothing to do with their content, then they tend not to care. They also tend not to respond. The folks who… Continue Reading
Not being a fan of selling, and not liking marketing myself much more, I try to use education as much as possible to promote my business. I will be the first to admit that marketing my business only with education would be a bad idea; however, as part of a (somewhat) larger plan, education is… Continue Reading
Self-improvement, under the guise of self-help, was big in the 1970s, and it left a sour taste in many mouths. Now-a-days, self-improvement has several names: personal growth, personal or business development, or continuing education. These terms seem much more “acceptable” to most people. The question, though, is still, why should I do it? For simplicity,… Continue Reading
One day in my stand-up workshop, we were given a handout. The article is titled Laughter IS the Best Medicine for Holding Audience Attention; my mentor had found it online and, based on that title, added it to his files without even reading it. Well, then we tried to read it. Notice how I did… Continue Reading
I recently made a comment about how our brains will do whatever it takes to stay in its comfort zone. The problem is that the comfort zone is comfortable and rarely exciting. Thus, inspirational sayings like: “Life begins at the end of your comfort zone.” “Great things never came from a comfort zone.” “When was… Continue Reading
Introverts tend to hate networking. Here’s a simple trick for surviving the networking experience while gaining results! Continue Reading
My last blog about taking back journalism inspired the following response: “I like you, I really do but this is a romantic delusion. Nowadays journalism is driven by ratings. With the ever expanding number of sources all grasping for attention integrity has been watered down to the point of being lost. Call it collateral damage.… Continue Reading
In my mom’s toolbox, she had the basics for twisting (phillips- and flat-head screwdrivers), pounding (hammer), holding (crescent wrench and needle nose vice grip), sticking (duct tape and marine epoxy), and loosening (WD-40). As we all wore glasses, a set of jeweler’s screwdrivers was also a must in our house. With other odds and ends,… Continue Reading
Who is your Ideal Client? This comes up with great frequency in the world of entrepreneurs and I frequently feel as if my answer is inadequate. The goal is to be able to describe this person so well, that people can see him/her in their mind. You want your description to be so complete that… Continue Reading