What’s Tora Writing Services?

I am out to make the world more understandable. The first step in that goal is to explain expertise for non-experts. Tora Writing Services provides writing and editing services for Bay Area entrepreneurs who are passionate about what they do and want to establish or expand the written proof of their expertise – understandably.

As a Content Writer, I produce copy for websites, marketing material, newsletters, and blogs/articles.

Additionally, I’m a Substantive Editor. That’s the vicious one with the red pen – except that I edit in green.

In short, I put your brilliance on the page.

• There is No “Out of the Box,” Why to Enjoy the Box You Think From
  My initial inspiration for this blog was when a recovering engineer I know said that he “thinks out of the box” when setting up video shoots. My initial thought was, “No you don’t, you just think from a different box.”… Continue Reading
• Is This Project Worth Doing? Know When It’s Better to Walk Away
  Sometimes a project is just not worth doing. In your business life or your life-life, there are times when it is better to walk away. In this context, I’m using “walk away” to mean that you are consciously deciding that… Continue Reading
• Balance in Politics (or, I Like to Run My Head into Walls)
  One of the places I feel WAY too many people have lost balance is politics. I know that the attention is going to a minority group of people who like to be all obnoxious – not to the majority who… Continue Reading

Lorrie’s 3 Commandments of Writing

#1 If you wrote it, have someone else read it before it goes out.

While I frequently wish someone would have re-read many e-mails I receive, this rule is intended for reports, newsletters, and other material that you spend a great deal of time on. I have this commandment because of how embarrassing it can be to release something and then to realize that you lost your subject mid-paragraph. Also, when you write something, you tend to read what you intended – not what you actually got down.

#2 People should not have to write about themselves.

This one is easy, I can write – and have written – about topics from the mundane to the bizarre, but when I am the topic, I’m miserable. I hate doing my own bios, resume, and introductions; but I have no problem with helping other people (except for resumes, I don’t do resumes).

#3 Just because you speak brilliantly, does not mean you write brilliantly.

How we listen and how we read are different. I do not know why, I just know that they are different. This means that to deliver a brilliant message in a written form requires a different skill set than delivering the same message verbally.