What’s Tora Writing Services?

I am out to make the world more understandable. The first step in that goal is to explain expertise for non-experts. Tora Writing Services provides writing and editing services for Bay Area entrepreneurs who are passionate about what they do and want to establish or expand the written proof of their expertise – understandably.

As a Content Writer, I produce copy for websites, marketing material, newsletters, and blogs/articles.

Additionally, I’m a Substantive Editor. That’s the vicious one with the red pen – except that I edit in green.

In short, I put your brilliance on the page.

• Good Headlines, Subjects Do Not Promise Successful SEO
  I regularly use a headline analyzer to see if the titles I’ve come up with are impactful. For the most part it does a good job, and I’m learning what words have more punch – at least as far as… Continue Reading
• Below Average Driving
  I admit it, I am a below-average driver – as evidenced by the multiple dings in my car. I tend to speed, I get impatient, and I’ve been known to look over the wrong shoulder. There are several reasons why… Continue Reading
• I Don’t Worry About Artificial Intelligence Because I Have a Brain
  As a writer, people have been expressing concern for my business because of ChatGPT and other artificial intelligence (AI) applications that are so popular. That’s not the writing I do. What ChatGPT Writes I am far from being an expert… Continue Reading

Lorrie’s 3 Commandments of Writing

#1 If you wrote it, have someone else read it before it goes out.

While I frequently wish someone would have re-read many e-mails I receive, this rule is intended for reports, newsletters, and other material that you spend a great deal of time on. I have this commandment because of how embarrassing it can be to release something and then to realize that you lost your subject mid-paragraph. Also, when you write something, you tend to read what you intended – not what you actually got down.

#2 People should not have to write about themselves.

This one is easy, I can write – and have written – about topics from the mundane to the bizarre, but when I am the topic, I’m miserable. I hate doing my own bios, resume, and introductions; but I have no problem with helping other people (except for resumes, I don’t do resumes).

#3 Just because you speak brilliantly, does not mean you write brilliantly.

How we listen and how we read are different. I do not know why, I just know that they are different. This means that to deliver a brilliant message in a written form requires a different skill set than delivering the same message verbally.