What’s Tora Writing Services?

I am out to make the world more understandable. The first step in that goal is to explain expertise for non-experts. Tora Writing Services provides writing and editing services for Bay Area entrepreneurs who are passionate about what they do and want to establish or expand the written proof of their expertise – understandably.

As a Content Writer, I produce copy for websites, marketing material, newsletters, and blogs/articles.

Additionally, I’m a Substantive Editor. That’s the vicious one with the red pen – except that I edit in green.

In short, I put your brilliance on the page.

• Writing with Chocolate
  (NOTE: This title is not SEO friendly, heck the entire format of this blog is not SEO friendly. If you enjoy this installment of what’s going on in my brain, I hope you’ll share it with your friends.) I’ve got… Continue Reading
• Emphasis on the Wrong Syllable, English is Weird or am I Just Saying it Wrong?
  Have you ever looked at a word, pronounced it in your head, and then not know what everyone else is talking about? You are probably suffering from Emphasis on the Wrong Syllable syndrome (pronounced Em-Fā-Siss on the Wrong Sa-Lab-El). My… Continue Reading
• My Desire to Please Google Decreases the More I Learn About How to Please Google
  I love Google. Absolutely, no doubt, when looking for an answer, I start with Google. However, if I want to be the answer Google gives to other people (thus, I please Google), I’m not so much of a fan. Good… Continue Reading

Lorrie’s 3 Commandments of Writing

#1 If you wrote it, have someone else read it before it goes out.

While I frequently wish someone would have re-read many e-mails I receive, this rule is intended for reports, newsletters, and other material that you spend a great deal of time on. I have this commandment because of how embarrassing it can be to release something and then to realize that you lost your subject mid-paragraph. Also, when you write something, you tend to read what you intended – not what you actually got down.

#2 People should not have to write about themselves.

This one is easy, I can write – and have written – about topics from the mundane to the bizarre, but when I am the topic, I’m miserable. I hate doing my own bios, resume, and introductions; but I have no problem with helping other people (except for resumes, I don’t do resumes).

#3 Just because you speak brilliantly, does not mean you write brilliantly.

How we listen and how we read are different. I do not know why, I just know that they are different. This means that to deliver a brilliant message in a written form requires a different skill set than delivering the same message verbally.