What’s Tora Writing Services?

I am out to make the world more understandable. The first step in that goal is to explain expertise for non-experts. Tora Writing Services provides writing and editing services for Bay Area entrepreneurs who are passionate about what they do and want to establish or expand the written proof of their expertise – understandably.

As a Content Writer, I produce copy for websites, marketing material, newsletters, and blogs/articles.

Additionally, I’m a Substantive Editor. That’s the vicious one with the red pen – except that I edit in green.

In short, I put your brilliance on the page.

• Creative Balance: It Does More than Just Prevent Falls
  I’ve been thinking about balance a lot lately. It keeps sneaking up on me in different ways: diet, sleep, life/work, falling, or not falling. So, let’s start at the beginning. According to dictionary.com, there are 29 definitions for balance; I’ll… Continue Reading
• How Marketing Tells the Truth to Make You Think a Lie
  There are laws about what manufacturers say on their labels – they cannot lie. They can, however, format the truth in a way that leads you to think it says something else. Sort of “marketing truth.” Prime example, my body… Continue Reading
• People Judge, Is Your Writing as Smart as You Are?
  Our parents try to raise us right. They tell us to be kind, smiles will get us further than frowns, and that we shouldn’t judge a book by it’s cover. Then we have real life where you really do not… Continue Reading

Lorrie’s 3 Commandments of Writing

#1 If you wrote it, have someone else read it before it goes out.

While I frequently wish someone would have re-read many e-mails I receive, this rule is intended for reports, newsletters, and other material that you spend a great deal of time on. I have this commandment because of how embarrassing it can be to release something and then to realize that you lost your subject mid-paragraph. Also, when you write something, you tend to read what you intended – not what you actually got down.

#2 People should not have to write about themselves.

This one is easy, I can write – and have written – about topics from the mundane to the bizarre, but when I am the topic, I’m miserable. I hate doing my own bios, resume, and introductions; but I have no problem with helping other people (except for resumes, I don’t do resumes).

#3 Just because you speak brilliantly, does not mean you write brilliantly.

How we listen and how we read are different. I do not know why, I just know that they are different. This means that to deliver a brilliant message in a written form requires a different skill set than delivering the same message verbally.