What’s Tora Writing Services?

I am out to make the world more understandable. The first step in that goal is to explain expertise for non-experts. Tora Writing Services provides writing and editing services for Bay Area entrepreneurs who are passionate about what they do and want to establish or expand the written proof of their expertise – understandably.

As a Content Writer, I produce copy for websites, marketing material, newsletters, and blogs/articles.

Additionally, I’m a Substantive Editor. That’s the vicious one with the red pen – except that I edit in green.

In short, I put your brilliance on the page.

• Are You a Writer? Does Writing Make You Happy as Your Day Job?
  I volunteer at the San Francisco Writers Conference doing my “get sh!t done” thing. Specifically, I do logistical management of the 8-minute consultations (previously of just the editors, now of all of them). Having done this for several years with… Continue Reading
• I Love Being Fierce and the Power of Ferocity
  I once had a coaching assignment: come up with 100 adjectives for myself. Even as a Word Nerd, this was a stretch for me. Someone suggested that I ask others – it’s only cheating if I feel that it’s cheating.… Continue Reading
• “Government Moves at the Speed of a Credenza.”
  This little quip is thanks to Chuck Rosenberg, he said it on The Racheal Maddow Show a couple of years ago (at least, that’s when I heard it) and I knew I would have to do something with it. First… Continue Reading

Lorrie’s 3 Commandments of Writing

#1 If you wrote it, have someone else read it before it goes out.

While I frequently wish someone would have re-read many e-mails I receive, this rule is intended for reports, newsletters, and other material that you spend a great deal of time on. I have this commandment because of how embarrassing it can be to release something and then to realize that you lost your subject mid-paragraph. Also, when you write something, you tend to read what you intended – not what you actually got down.

#2 People should not have to write about themselves.

This one is easy, I can write – and have written – about topics from the mundane to the bizarre, but when I am the topic, I’m miserable. I hate doing my own bios, resume, and introductions; but I have no problem with helping other people (except for resumes, I don’t do resumes).

#3 Just because you speak brilliantly, does not mean you write brilliantly.

How we listen and how we read are different. I do not know why, I just know that they are different. This means that to deliver a brilliant message in a written form requires a different skill set than delivering the same message verbally.