(NOTE: While this title did very well with the headline analyzer, once again, I’ve written a blog that is not likely to come up as the first answer to any Google search. So, I ask of you, if this installment of my crazy brain connects with you, please share it with your friends.)
Walking Down Memory Lane – Looking for a Topic
While I still have a list of blogs topics, I never look at it. Instead, I tend to write when the inspiration hits. And it did, hit. Sort of. I was thinking about how evergreen content isn’t actually evergreen because, unlike trees, society changes very quickly taking technology, processes, and opinions with it.
My first idea was to write something totally new, but that didn’t go anywhere. So I found myself looking at many of my old blogs to either repurpose or build off of. I realized a couple of things:
- I’ve written some fun blogs.
- I’m not sure if anyone reads my blogs.
Writing with Chocolate
One of my re-reads was Writing with Chocolate from 2021.
Side Note: Why does 2021 seem like both just the other day and AGES ago?
Anyway, that blog explains the birth of Tora Writing Services; it also opens the idea of how being “with chocolate” can make something better.
If you didn’t know, I spent a couple of years as a rep for Dove Chocolate Discoveries – later called The Cocoa Exchange – the now defunct direct sales arm of Dove chocolates. I was The Chocolate Lady. While interesting and educational, it was not really me.
For me, chocolate is GOOD in so many ways. From the cheap thrill of a hand full of M&M’s®, to the comfort of a mug of cocoa, to the decadent experience of an amazing dark chocolate desert, in my world chocolate fixes many things.
Another Side Note: Plug “decadent” into Adobe Stock and you will have the visual I’m trying to create.
If you’re not that much of a chocolate person, replace the name of your fix-all whenever I say something is “with chocolate.”
What Turns Writing into Writing with Chocolate?
Not everything I write would land in the “with chocolate” department. Rather, when I’ve got a client who is truly passionate about what they do and is eager to spread that passion, that’s “with chocolate.” Digging into what they do, learning about it, and catching some of their excitement makes the writing more enjoyable. More flavorful. There is a real buzz for me when the client and I are on the same page, letting their ideas just flow into content.
I have fun figuring my clients out: their who, what, when, where, and why. To then explain those things in a way that is true to them while connecting with their readers is key to making the writing “with chocolate.”
Writing with chocolate is when I’m in that place where I’m producing great content for great clients. It’s when I see something obvious to me that totally blows my client’s mind. (It’s even convincing someone to not hire me because I know I’m not the solution they need. And yes, I’ve done that.)
When all of that is going on, I’m having a “with chocolate” experience and it makes the writing almost as good as that decadent desert.
Do I Have a Point?
YES!
Maybe.
I realized that I haven’t had a “with chocolate” client in a while. I love my current clients, yet the work I’m doing for them doesn’t have that quality of digging into their brains and creating content. Rather, I’m more in “getting sh!t done taking care of my people” mode.
That mode isn’t bad. It is, however, how I tend to live life, so it’s missing that “with chocolate” aspect.
I’m Curious
Now I’ve got a couple of questions for you.
First, do you know anyone who needs me to dig around their brain to create content? I’d really like to meet them.
Second, what is the “with chocolate” aspect of what you do?
– Lorrie Nicoles
