Who is your Ideal Client? This comes up with great frequency in the world of entrepreneurs and I frequently feel as if my answer is inadequate. The goal is to be able to describe this person so well, that people can see him/her in their mind. You want your description to be so complete that… Continue Reading
Ages ago, I wrote about “should” and what I define as the right and wrong way to use that word. Recently, while speaking with one of my various coaches, I mentioned that something was expected. Her response was that an expectation is just as bad as a should. And I realized that it was time… Continue Reading
There are many reasons people choose to not get directly to the point: tact, fear, the desire to make things sound better than they are, the desire to hide what is really being said. However, when you choose to communicate that way, start handing out the compasses, because your audience is just going to get… Continue Reading
One of the things I do for editing clients is question their word choices. My best example was when I convinced a client that she didn’t want to use the word “manifesto” on her website – even though she was using it correctly. I find that people’s brains tend to go to one of two… Continue Reading
I love my sappy Hallmark Christmas movies. I found it interesting that writers seemed to make up a disproportionate number of the heroines with the last crop. I know I watched three surrounding writers – but there were two that connected with me in more than just the, “I need a tissue, because love wins… Continue Reading
The answer is, of course: it depends. What is the purpose of your blog? Are you establishing your expertise? Are you in a field where the rules change (legal, financial)? Are you in a field where the players change (sports, politics)? Are you in a field where there’s always more to learn (tech, medical)? Are… Continue Reading
As a member of the board of my local chapter of the IABC (International Association of Business Communicators), I was involved in a conversation about should we be talking politics. We didn’t come to a conclusion. Also with that group, I’ve been in conversations about thought leadership – what is it and who are some… Continue Reading
Well, I’ve drafted enough of How to be a Writer without Writing a Book to get feedback. So out to the beta readers it is. Now I’m facing a whole new world of writer-hood: getting published. Initially, my intention was to self-publish, and I still may. However, my writing coach has convinced me that the… Continue Reading
During the post-meeting networking portion of a recent BNI meeting, one of the other members asked me for some time to help her with her blog. Eden is the Marketing Manager of an advanced IT solutions company – but that’s not what she wanted help with. She wanted help with her personal blog. So we… Continue Reading
One of my coaches is encouraging me to increase my engagement by offering something. You know, the ubiquitous “Free Download” that tons of people sign up for and almost no one reads. I know that almost no one reads these things because I have a computer folder filled with the free downloads that I think… Continue Reading