Language evolves. Words change meaning – sometimes to the opposite of the original definition. I get this, sometimes I encourage it, sometimes I don’t. However, there are some incorrectly used words that evolution will never fix. Today’s rant is around the use of the word “percent.” Simply put, percent means “of 100.” It is another… Continue Reading
Honestly, I have very little clue as to what makes alternative text is so important. However, the clue I do have is enough to make me enter some for my blog post and newsletter pictures. Alternative Text? If you post photos on your website or include them in your newsletter, it is very likely that… Continue Reading
Do you wonder how companies know that you opened their email? More to the point, if you’re sending marketing emails (that’s anything you send with an unsubscribe option), how does your sending application know that someone opened said email? They don’t. If you are now thinking, “But, but, but the open report!” You are in… Continue Reading
Are you feeling stuck trying to come up with new blog topics? Why not update some of your old ones? Updating already published blogs does several things for you: Creates a “new” post without any new ideas. Gives you SEO juice without too much effort. Makes you look informed, up to date, and on top… Continue Reading
Part of how I sell myself is by offering blog writing. Part of my blog service includes brainstorming sessions for blog topics. I can be pretty good at helping clients with topics for their own blog. Alas, like the cobbler’s children with no shoes, I have a hellish time coming up with topics for myself.… Continue Reading
I have two extremes of clients/prospects: those who want nothing to do with the writing, and those who will not let go of it. Honestly, I get rid of the first. If they want nothing to do with their content, then they tend not to care. They also tend not to respond. The folks who… Continue Reading
I first posted about How to be a Writer without Writing a Book about three years ago. I last posted on it about two years ago. If you’re wondering, no, I didn’t quit. I did burn out a bit on the project. Then, about a year ago, the stars came into alignment and I reached… Continue Reading
There is no excerpt because this is a protected post.
OK, maybe not recklessly, I just get a kick out of twisting the noses of the Grammar Nazis out there. Yes, I’ve ranted about the split infinitive before; now I’m doing it again. And I’m doing it because it bugs me how people say that it is now OK to break the rule without explaining… Continue Reading
Not being a fan of selling, and not liking marketing myself much more, I try to use education as much as possible to promote my business. I will be the first to admit that marketing my business only with education would be a bad idea; however, as part of a (somewhat) larger plan, education is… Continue Reading