{"id":883,"date":"2020-09-03T15:42:15","date_gmt":"2020-09-03T22:42:15","guid":{"rendered":"https:\/\/torawriting.com\/sandbox\/?p=883"},"modified":"2020-12-01T09:45:23","modified_gmt":"2020-12-01T17:45:23","slug":"the-writer-has-no-blog","status":"publish","type":"post","link":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/","title":{"rendered":"The Writer Has No Blog!"},"content":{"rendered":"\n

Part of how I sell myself is by offering blog writing. Part of my blog service includes brainstorming sessions for blog topics. I can be pretty good at helping clients with topics for their own blog. Alas, like the cobbler\u2019s children with no shoes, I have a hellish time coming up with topics for myself.<\/p>\n\n\n\n

I\u2019ve got a list of ideas in my \u201csmart\u201d phone that never seem to appeal. I\u2019ve got a standard set of ideas I use for clients that I feel don\u2019t apply to me (pshaw!). I love writing, why is this so hard?!<\/p>\n\n\n\n

Because doing for myself isn\u2019t nearly as fun as doing for others.<\/strong><\/span><\/p>\n\n\n\n

Why Blogging Is Good<\/h2>\n\n\n\n

I\u2019ve done this is some depth before (Why do Businesses Blog?<\/a><\/span>), so I\u2019ll keep it short. Blogging serves two purposes:<\/p>\n\n\n\n

  1. Increase your findability online.<\/li>
  2. Provide information once found.<\/li><\/ol>\n\n\n\n

    One of the things search engines look at is the size of a website. Websites with lots of pages (posts, product pages, services pages, about pages) rank higher than those without many pages. The bigger gorilla gets more attention. Additionally, new content ranks higher than old content, so sites need new pages regularly. The younger bigger gorilla gets the most attention.<\/strong><\/span><\/p>\n\n\n\n

    \"How<\/figure><\/div>\n\n\n\n

    Once someone lands on a site, their attention needs capturing and keeping. If said person is researching a topic in your field, then providing them with lots of interesting information on the topic keeps that person on your page, and likely to come back. (And with that, you get bonus search engine points!)<\/p>\n\n\n\n

    Why Blogging Is Hard<\/h2>\n\n\n\n

    This depends on the blogger. (Keep in mind that I\u2019m talking business blogging here, not personal blogs depicting every calorie interacted with during the day.)<\/p>\n

    For me, self-esteem is a big factor.<\/strong><\/span> I think that there are far more engaging people out there, so why would anyone be interested in what I have to say? Also, since I try to keep my content at least somewhat professional, all my best rants are inappropriate for blog topics. (You\u2019re supposed to laugh there.)<\/p>\n

    For other business owners, blogging can be difficult because of all the reasons I sell my services as a blog writer: they don\u2019t know what to say, they don\u2019t have the time\/inclination\/skill to write, there are better ways for them to spend their time.<\/p>\n\n\n\n

    Why I Don\u2019t Blog Enough, For Myself<\/h2>\n\n\n\n

    Another reason I have a hard time blogging is because it is my job. As much as I love explaining the ins and outs of someone else\u2019s business, I\u2019d rather not spend non-work time explaining the ins and outs of mine. I much prefer my job of writer than my job of business owner.<\/p>\n

    Alas, if I want to continue to have a job as a writer, I need to keep up with the business owner side of things.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Part of how I sell myself is by offering blog writing. Part of my blog service includes brainstorming sessions for blog topics. I can be pretty good at helping clients with topics for their own blog. Alas, like the cobbler\u2019s children with no shoes, I have a hellish time coming up with topics for myself. […]<\/p>\n","protected":false},"author":2,"featured_media":885,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114,4],"tags":[11,238,167],"class_list":["post-883","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ownership","category-writing","tag-blog-writing","tag-blogging","tag-blogging-for-business"],"yoast_head":"\nThe Writer Has No Blog! - Why Blogging Is such a Drag - Tora Writing<\/title>\n<meta name=\"description\" content=\"Owners of small, local businesses generally know that blog writing is extremely important. They also tend to find it extremely difficult!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Writer Has No Blog! - Why Blogging Is such a Drag - Tora Writing\" \/>\n<meta property=\"og:description\" content=\"Owners of small, local businesses generally know that blog writing is extremely important. They also tend to find it extremely difficult!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/\" \/>\n<meta property=\"og:site_name\" content=\"Tora Writing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ToraWriting\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-03T22:42:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-12-01T17:45:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2020\/09\/Get-Found-Inform.png\" \/>\n\t<meta property=\"og:image:width\" content=\"940\" \/>\n\t<meta property=\"og:image:height\" content=\"788\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Lorrie Nicoles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ToraWriting\" \/>\n<meta name=\"twitter:site\" content=\"@ToraWriting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorrie Nicoles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/\"},\"author\":{\"name\":\"Lorrie Nicoles\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#\\\/schema\\\/person\\\/ef011171af0f8e77f3dde00fc92dd40b\"},\"headline\":\"The Writer Has No Blog!\",\"datePublished\":\"2020-09-03T22:42:15+00:00\",\"dateModified\":\"2020-12-01T17:45:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/\"},\"wordCount\":491,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Get-Found-Inform.png\",\"keywords\":[\"blog writing\",\"blogging\",\"blogging for business\"],\"articleSection\":[\"Business Ownership\",\"Writing\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/\",\"url\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/\",\"name\":\"The Writer Has No Blog! - Why Blogging Is such a Drag - Tora Writing\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Get-Found-Inform.png\",\"datePublished\":\"2020-09-03T22:42:15+00:00\",\"dateModified\":\"2020-12-01T17:45:23+00:00\",\"description\":\"Owners of small, local businesses generally know that blog writing is extremely important. They also tend to find it extremely difficult!\",\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/the-writer-has-no-blog\\\/#primaryimage\",\"url\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Get-Found-Inform.png\",\"contentUrl\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/wp-content\\\/uploads\\\/2020\\\/09\\\/Get-Found-Inform.png\",\"width\":940,\"height\":788},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#website\",\"url\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/\",\"name\":\"Tora Writing\",\"description\":\"Making the World More Understandable\",\"publisher\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#organization\",\"name\":\"Tora Writing Services\",\"url\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/kanji-and-Title.jpg\",\"contentUrl\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/wp-content\\\/uploads\\\/2016\\\/11\\\/kanji-and-Title.jpg\",\"width\":1487,\"height\":313,\"caption\":\"Tora Writing Services\"},\"image\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/ToraWriting\\\/\",\"https:\\\/\\\/x.com\\\/ToraWriting\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/lorrienicoles\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#\\\/schema\\\/person\\\/ef011171af0f8e77f3dde00fc92dd40b\",\"name\":\"Lorrie Nicoles\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea9f44ac816ddbde64832e4507a1fdcda35d5c7a122a6da5f878cefaf9d63912?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea9f44ac816ddbde64832e4507a1fdcda35d5c7a122a6da5f878cefaf9d63912?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/ea9f44ac816ddbde64832e4507a1fdcda35d5c7a122a6da5f878cefaf9d63912?s=96&d=mm&r=g\",\"caption\":\"Lorrie Nicoles\"},\"sameAs\":[\"https:\\\/\\\/torawriting.com\\\/sandbox\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Writer Has No Blog! - Why Blogging Is such a Drag - Tora Writing","description":"Owners of small, local businesses generally know that blog writing is extremely important. They also tend to find it extremely difficult!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/","og_locale":"en_US","og_type":"article","og_title":"The Writer Has No Blog! - Why Blogging Is such a Drag - Tora Writing","og_description":"Owners of small, local businesses generally know that blog writing is extremely important. They also tend to find it extremely difficult!","og_url":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/","og_site_name":"Tora Writing","article_publisher":"https:\/\/www.facebook.com\/ToraWriting\/","article_published_time":"2020-09-03T22:42:15+00:00","article_modified_time":"2020-12-01T17:45:23+00:00","og_image":[{"width":940,"height":788,"url":"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2020\/09\/Get-Found-Inform.png","type":"image\/png"}],"author":"Lorrie Nicoles","twitter_card":"summary_large_image","twitter_creator":"@ToraWriting","twitter_site":"@ToraWriting","twitter_misc":{"Written by":"Lorrie Nicoles","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/#article","isPartOf":{"@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/"},"author":{"name":"Lorrie Nicoles","@id":"https:\/\/torawriting.com\/sandbox\/#\/schema\/person\/ef011171af0f8e77f3dde00fc92dd40b"},"headline":"The Writer Has No Blog!","datePublished":"2020-09-03T22:42:15+00:00","dateModified":"2020-12-01T17:45:23+00:00","mainEntityOfPage":{"@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/"},"wordCount":491,"commentCount":0,"publisher":{"@id":"https:\/\/torawriting.com\/sandbox\/#organization"},"image":{"@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2020\/09\/Get-Found-Inform.png","keywords":["blog writing","blogging","blogging for business"],"articleSection":["Business Ownership","Writing"],"inLanguage":"en","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/","url":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/","name":"The Writer Has No Blog! - Why Blogging Is such a Drag - Tora Writing","isPartOf":{"@id":"https:\/\/torawriting.com\/sandbox\/#website"},"primaryImageOfPage":{"@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/#primaryimage"},"image":{"@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/#primaryimage"},"thumbnailUrl":"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2020\/09\/Get-Found-Inform.png","datePublished":"2020-09-03T22:42:15+00:00","dateModified":"2020-12-01T17:45:23+00:00","description":"Owners of small, local businesses generally know that blog writing is extremely important. They also tend to find it extremely difficult!","inLanguage":"en","potentialAction":[{"@type":"ReadAction","target":["https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/"]}]},{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/torawriting.com\/sandbox\/the-writer-has-no-blog\/#primaryimage","url":"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2020\/09\/Get-Found-Inform.png","contentUrl":"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2020\/09\/Get-Found-Inform.png","width":940,"height":788},{"@type":"WebSite","@id":"https:\/\/torawriting.com\/sandbox\/#website","url":"https:\/\/torawriting.com\/sandbox\/","name":"Tora Writing","description":"Making the World More Understandable","publisher":{"@id":"https:\/\/torawriting.com\/sandbox\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/torawriting.com\/sandbox\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en"},{"@type":"Organization","@id":"https:\/\/torawriting.com\/sandbox\/#organization","name":"Tora Writing Services","url":"https:\/\/torawriting.com\/sandbox\/","logo":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/torawriting.com\/sandbox\/#\/schema\/logo\/image\/","url":"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2016\/11\/kanji-and-Title.jpg","contentUrl":"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2016\/11\/kanji-and-Title.jpg","width":1487,"height":313,"caption":"Tora Writing Services"},"image":{"@id":"https:\/\/torawriting.com\/sandbox\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ToraWriting\/","https:\/\/x.com\/ToraWriting","https:\/\/www.linkedin.com\/in\/lorrienicoles\/"]},{"@type":"Person","@id":"https:\/\/torawriting.com\/sandbox\/#\/schema\/person\/ef011171af0f8e77f3dde00fc92dd40b","name":"Lorrie Nicoles","image":{"@type":"ImageObject","inLanguage":"en","@id":"https:\/\/secure.gravatar.com\/avatar\/ea9f44ac816ddbde64832e4507a1fdcda35d5c7a122a6da5f878cefaf9d63912?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/ea9f44ac816ddbde64832e4507a1fdcda35d5c7a122a6da5f878cefaf9d63912?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/ea9f44ac816ddbde64832e4507a1fdcda35d5c7a122a6da5f878cefaf9d63912?s=96&d=mm&r=g","caption":"Lorrie Nicoles"},"sameAs":["https:\/\/torawriting.com\/sandbox"]}]}},"_links":{"self":[{"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/posts\/883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/comments?post=883"}],"version-history":[{"count":7,"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/posts\/883\/revisions"}],"predecessor-version":[{"id":892,"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/posts\/883\/revisions\/892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/media\/885"}],"wp:attachment":[{"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/media?parent=883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/categories?post=883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/torawriting.com\/sandbox\/wp-json\/wp\/v2\/tags?post=883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}