What\u2019s the Big Deal with Lists?<\/span><\/h1>\nAs a business, blogger, or writer trying to be taken seriously by publishers, your list is the modern day equivalent of a popularity contest. Your list is composed of all the email addresses of people who have opted in \u2013 intentionally or not \u2013 to hearing from you. The bigger the list, the better.<\/p>\n
Ever wonder why you\u2019re getting newsletters, offers, or announcements from every business you\u2019ve ever even contemplated working with? Because you gave them your email address and, nominally, agreed to receive their mailings. They don\u2019t care if you read the emails or not, they got you on their list.<\/p>\n
Even if you unsubscribe, you are still a part of the list because your email address is not removed; instead, it is tagged as one not to send to \u2013 presumably, so that the list owner cannot add you back without your active agreement.<\/p>\n
Building the List<\/span><\/h1>\nNot that it doesn\u2019t happen, but technically, just giving someone your email is not permission to add you to their list. And, that\u2019s a law that takes MANY complaints before it is enforced.<\/p>\n
And, even if you put every email address anyone ever gives you onto your list, you will still not have a list worth much notice (if any). A good list has more people that you\u2019ve never heard of, than ones you\u2019ve actually met. And you get those people by having some way to capture their emails online.<\/p>\n
![\"Free](\"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2017\/06\/Free-Download-300x205.jpeg\")
How do you do that? The main way is to offer a trade. You join my mailing list and I\u2019ll give you this free download.<\/p>\n
Free Downloads<\/span><\/h1>\nSo, what are you willing to give away? Actually, what knowledge are you willing to give away?<\/strong><\/span> Because the point is to collect emails without having to do extra work \u2013 like send something in the mail. What do you know, that you are willing to write up, that your people think is important enough to trade you their email address for?<\/p>\nNow, if you figure out how to download free chocolate, I suspect you\u2019ll have a list well worth notice in a heartbeat of a hummingbird.<\/p>\n
If you are looking to increase your following, a free download may be a path you want to consider. Something bigger than a blog, gives value to the recipient, and encourages them to come back to you for more \u2013 that they have to pay for.<\/p>\n
-Lorrie Nicoles<\/p>\n
(p.s. Just so you know, the Free Download is one of the things I help my clients create.)<\/p>\n","protected":false},"excerpt":{"rendered":"
One of my coaches is encouraging me to increase my engagement by offering something. You know, the ubiquitous \u201cFree Download\u201d that tons of people sign up for and almost no one reads. I know that almost no one reads these things because I have a computer folder filled with the free downloads that I think […]<\/p>\n","protected":false},"author":2,"featured_media":586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[179,181,180],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ownership","tag-email-list","tag-free-download","tag-list-building"],"yoast_head":"\n
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Not that it doesn\u2019t happen, but technically, just giving someone your email is not permission to add you to their list. And, that\u2019s a law that takes MANY complaints before it is enforced.<\/p>\n
And, even if you put every email address anyone ever gives you onto your list, you will still not have a list worth much notice (if any). A good list has more people that you\u2019ve never heard of, than ones you\u2019ve actually met. And you get those people by having some way to capture their emails online.<\/p>\n
How do you do that? The main way is to offer a trade. You join my mailing list and I\u2019ll give you this free download.<\/p>\n
Free Downloads<\/span><\/h1>\nSo, what are you willing to give away? Actually, what knowledge are you willing to give away?<\/strong><\/span> Because the point is to collect emails without having to do extra work \u2013 like send something in the mail. What do you know, that you are willing to write up, that your people think is important enough to trade you their email address for?<\/p>\nNow, if you figure out how to download free chocolate, I suspect you\u2019ll have a list well worth notice in a heartbeat of a hummingbird.<\/p>\n
If you are looking to increase your following, a free download may be a path you want to consider. Something bigger than a blog, gives value to the recipient, and encourages them to come back to you for more \u2013 that they have to pay for.<\/p>\n
-Lorrie Nicoles<\/p>\n
(p.s. Just so you know, the Free Download is one of the things I help my clients create.)<\/p>\n","protected":false},"excerpt":{"rendered":"
One of my coaches is encouraging me to increase my engagement by offering something. You know, the ubiquitous \u201cFree Download\u201d that tons of people sign up for and almost no one reads. I know that almost no one reads these things because I have a computer folder filled with the free downloads that I think […]<\/p>\n","protected":false},"author":2,"featured_media":586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[179,181,180],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ownership","tag-email-list","tag-free-download","tag-list-building"],"yoast_head":"\n
List Building: The Free Download - Tora Writing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/torawriting.com\/sandbox\/list-building-the-free-download\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"List Building: The Free Download - Tora Writing\" \/>\n<meta property=\"og:description\" content=\"One of my coaches is encouraging me to increase my engagement by offering something. You know, the ubiquitous \u201cFree Download\u201d that tons of people sign up for and almost no one reads. I know that almost no one reads these things because I have a computer folder filled with the free downloads that I think […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/torawriting.com\/sandbox\/list-building-the-free-download\/\" \/>\n<meta property=\"og:site_name\" content=\"Tora Writing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ToraWriting\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-06-20T22:13:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-11-12T18:27:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2017\/06\/Free-Download.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"8000\" \/>\n\t<meta property=\"og:image:height\" content=\"5472\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lorrie Nicoles\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ToraWriting\" \/>\n<meta name=\"twitter:site\" content=\"@ToraWriting\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lorrie Nicoles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/list-building-the-free-download\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/list-building-the-free-download\\\/\"},\"author\":{\"name\":\"Lorrie Nicoles\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#\\\/schema\\\/person\\\/ef011171af0f8e77f3dde00fc92dd40b\"},\"headline\":\"List Building: The Free Download\",\"datePublished\":\"2017-06-20T22:13:37+00:00\",\"dateModified\":\"2019-11-12T18:27:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/list-building-the-free-download\\\/\"},\"wordCount\":534,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/list-building-the-free-download\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/wp-content\\\/uploads\\\/2017\\\/06\\\/Free-Download.jpeg\",\"keywords\":[\"email list\",\"free download\",\"list building\"],\"articleSection\":[\"Business Ownership\"],\"inLanguage\":\"en\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/list-building-the-free-download\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/list-building-the-free-download\\\/\",\"url\":\"https:\\\/\\\/torawriting.com\\\/sandbox\\\/list-building-the-free-download\\\/\",\"name\":\"List Building: The Free Download - 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Now, if you figure out how to download free chocolate, I suspect you\u2019ll have a list well worth notice in a heartbeat of a hummingbird.<\/p>\n
If you are looking to increase your following, a free download may be a path you want to consider. Something bigger than a blog, gives value to the recipient, and encourages them to come back to you for more \u2013 that they have to pay for.<\/p>\n
-Lorrie Nicoles<\/p>\n
(p.s. Just so you know, the Free Download is one of the things I help my clients create.)<\/p>\n","protected":false},"excerpt":{"rendered":"
One of my coaches is encouraging me to increase my engagement by offering something. You know, the ubiquitous \u201cFree Download\u201d that tons of people sign up for and almost no one reads. I know that almost no one reads these things because I have a computer folder filled with the free downloads that I think […]<\/p>\n","protected":false},"author":2,"featured_media":586,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[114],"tags":[179,181,180],"class_list":["post-587","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-ownership","tag-email-list","tag-free-download","tag-list-building"],"yoast_head":"\n