{"id":241,"date":"2014-10-17T11:51:30","date_gmt":"2014-10-17T18:51:30","guid":{"rendered":"https:\/\/torawriting.com\/sandbox\/?p=241"},"modified":"2020-12-01T10:38:34","modified_gmt":"2020-12-01T18:38:34","slug":"business-blog-topics","status":"publish","type":"post","link":"https:\/\/torawriting.com\/sandbox\/business-blog-topics\/","title":{"rendered":"Business Blog Topics"},"content":{"rendered":"

Whenever I talk to business owners about blogging I\u2019m most likely going to hear, \u201cbut what would I talk about?\u201d So many people still think of blogs as on-line diary entries filled with details that no one else really cares about. Or, very few people care about the details and most of the rest of us think the writer a) has too much time on their hands; and b) overshares.<\/p>\n

Blogs for a business are completely different and good for multiple reasons:<\/p>\n

    \n
  1. Continuously adding fresh content to your website gives you a higher SEO rating<\/strong><\/span>. (There are professionals who deal with SEO, and I\u2019m not one of them.)<\/li>\n
  2. They give you a chance to prove yourself<\/strong><\/span>.
    \nBusiness blogs tend to have a wide range of topics, from success stories to industry education. As long as you are providing useful information, you are proving that you are an expert in your field.<\/li>\n
  3. With enough content, your site becomes a resource<\/strong><\/span> \u2013 a place people go when they\u2019re wondering about something in your field. Once you\u2019ve established yourself as a trusted resource, you\u2019re that much closer to being a trusted provider of your service or product.<\/li>\n<\/ol>\n

    Now that we know why business blogs are good, we get back to the question of topics. Actually it is easier than you think. The truth is that original content is rare. Most fresh content takes someone else\u2019s content and puts a new spin on it. And it\u2019s not stealing, as long as you credit your source. In a blog, crediting a source is easy, link back to the original content. (Oh, and that also increases your SEO rating.)<\/p>\n

    \"Thanks<\/a>
    Don’t worry about finding inspiration; you come across blog topics every day.<\/figcaption><\/figure>\n

    As you go along your business day, you run across things related to your business, industry, audience, and so on. When one of those things makes you go, \u201cOH!\u201d you are looking at a blog topic.<\/strong><\/span> You either: agree with the point, disagree with the point, or think the point needs more exposure. So, in a few hundred words, you sum up the point \u2013 with a link back to the source \u2013 and add your comments. Why did this thing make you go \u201cOH!\u201d?<\/p>\n

    I suspect, that you\u2019ll eventually have more topics than time to write blogs.<\/p>\n

    Want an example? Check out Is it Really Redundant<\/span><\/span><\/a>?<\/p>\n

    -Lorrie Nicoles<\/p>\n","protected":false},"excerpt":{"rendered":"

    Whenever I talk to business owners about blogging I\u2019m most likely going to hear, \u201cbut what would I talk about?\u201d So many people still think of blogs as on-line diary entries filled with details that no one else really cares about. 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