{"id":1015,"date":"2021-06-08T18:06:04","date_gmt":"2021-06-09T01:06:04","guid":{"rendered":"https:\/\/torawriting.com\/sandbox\/?p=1015"},"modified":"2021-06-08T18:06:05","modified_gmt":"2021-06-09T01:06:05","slug":"writing-with-chocolate","status":"publish","type":"post","link":"https:\/\/torawriting.com\/sandbox\/writing-with-chocolate\/","title":{"rendered":"Writing with Chocolate"},"content":{"rendered":"\n
(NOTE: This title is not SEO friendly, heck the entire format of this blog is not SEO friendly. If you enjoy this installment of what\u2019s going on in my brain, I hope you\u2019ll share it with your friends.)<\/p>\n
I\u2019ve got a monster list of blog topics and I\u2019m ignoring all of them in favor of a story I haven\u2019t told in my blog.<\/p>\n
A Walk Down Memory Lane<\/h2>\n
Most people know that I spent a couple of years as a rep for Dove Chocolate Discoveries \u2013 now known as The Cocoa Exchange \u2013 the direct sales arm of Dove chocolates. I was The Chocolate Lady.<\/p>\n
In that role, my circle of acquaintances exploded, I learned to have fun in a way that I never had as a kid, and I generally gave the world The Bird. The networking began, I joined BNI, and tried to hustle chocolate parties without being too obnoxious about it. Additionally, I was doing some writing on the side.<\/p>\n
Here’s the problem: at the core of my being, multi-level marketing is not what calls to me \u2013 even when the product is so super yummy. The expansion of my circle plateaued, the fun was becoming a drag, and I was not getting much gratification flipping off the structure I grew up with. While being the source of easy and amazing chocolate martinis was cool, it was no longer enough.<\/p>\n
Then I came face-to-face with the possibility of losing one of my favorite writing projects. I had a hissy fit. And that is when, finally at 39 years old, the lightbulb turned on! If I had been in tears over the chocolate business for months (yes), and if the idea of losing a writing gig was so upsetting (yes), then maybe I was focusing on the wrong thing!<\/p>\n
Emotional Revolution<\/h2>\nChocolate with chocolate on top, that is what “with Chocolate” is all about.<\/figcaption><\/figure>\n
That was on a Monday morning. By Friday morning I had: the domain, tag line, Commandments of Writing, and request for some business card ideas. I went to my networking meeting ready to fill out the paperwork to change categories. Before the meeting even started, I had multiple people tell me I was looking great and what was up. Just an emotional revolution.<\/p>\n
Fast forward a bit, maybe a year, I ran into a friend (who I see regularly) and his wife (who I see rarely) in a restaurant. Knowing that I was doing something different, but not exactly sure what, she asked what I was up to. The passion for clear communication and the positives I took from being The Chocolate Lady summed up as, \u201cWriting with Chocolate.\u201d<\/p>\n
Except for revamping my favorite chocolate blog, I haven\u2019t written about chocolate. I do, frequently, eat chocolate while writing. I also think about chocolate with great regularity. Neither, however, fills my Chocolate Blog category.<\/p>\n
What is Writing with Chocolate?<\/h2>\nLick the spoon deliciousness is what “with Chocolate” feels like.<\/figcaption><\/figure>\n
For me, this is the combination of many of my pieces and parts. Writing is my preferred form of communication and how I best put my thoughts together. I get a bit of a high helping clients get their message across. I definitely get a buzz when I get to that point with a client where I get it, they know I get it, and the ideas just flow into content.<\/p>\n
I have fun figuring my clients out. What they do, what\u2019s important to them, and explaining all of those things in a way that is true to them while connecting with their readers.<\/p>\n
I moan and groan about my business. However, being a business owner is not what I mean when I say I\u2019m writing with chocolate. And not all the writing I do is \u201cwith chocolate.\u201d Writing with chocolate is when I\u2019m in that place where I\u2019m producing great content for great clients. It\u2019s when I make a suggestion or observation that seems like no big deal to me while blowing my client\u2019s mind. (It\u2019s even convincing someone to not hire me because I know I\u2019m not the solution they need.)<\/p>\n
Writing with Chocolate is why I deal with all the other blech of being a business owner.<\/p>\n
What is the \u201cwith chocolate\u201d aspect of what you do?<\/p>\n
(NOTE: This title is not SEO friendly, heck the entire format of this blog is not SEO friendly. If you enjoy this installment of what\u2019s going on in my brain, I hope you\u2019ll share it with your friends.) I\u2019ve got a monster list of blog topics and I\u2019m ignoring all of them in favor of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[7,4],"tags":[],"class_list":["post-1015","post","type-post","status-publish","format-standard","hentry","category-chocolate","category-writing"],"yoast_head":"\n
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