{"id":15,"date":"2013-07-21T16:29:15","date_gmt":"2013-07-21T23:29:15","guid":{"rendered":"https:\/\/torawriting.com\/sandbox\/?page_id=15"},"modified":"2020-11-03T10:40:45","modified_gmt":"2020-11-03T18:40:45","slug":"home","status":"publish","type":"page","link":"https:\/\/torawriting.com\/sandbox\/","title":{"rendered":"Home"},"content":{"rendered":"<h2><span style=\"color: #276737;\">What\u2019s Tora Writing Services?<\/span><\/h2>\n<figure id=\"attachment_780\" aria-describedby=\"caption-attachment-780\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-780 size-medium\" src=\"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2019\/07\/MG_0970-300x200.jpg\" alt=\"Lorrie Nicoles, Owner, Tora Writing Services\" width=\"300\" height=\"200\" srcset=\"https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2019\/07\/MG_0970-300x200.jpg 300w, https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2019\/07\/MG_0970-768x512.jpg 768w, https:\/\/torawriting.com\/sandbox\/wp-content\/uploads\/2019\/07\/MG_0970-1024x683.jpg 1024w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><figcaption id=\"caption-attachment-780\" class=\"wp-caption-text\">Lorrie Nicoles, Word Nerd<\/figcaption><\/figure>\n<p>I am out to make the world more understandable. The first step in that goal is to explain expertise for non-experts. Tora Writing Services provides writing and editing services for Bay Area entrepreneurs who are passionate about what they do and want to establish or expand the written proof of their expertise &#8211; understandably.<\/p>\n<p>As a Content Writer, I produce copy for websites, marketing material, newsletters, and blogs\/articles.<\/p>\n<p>Additionally, I&#8217;m a <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/torawriting.com\/sandbox\/what-type-of-editing-do-you-do\/\">Substantive Editor<\/a><\/span>. That&#8217;s the vicious one with the red pen &#8211; except that I edit in green.<\/p>\n<p>In short, I put your brilliance on the page.<\/p>\n\n\n\n<ul class=\"wp-block-latest-posts__list is-grid columns-3 wp-block-latest-posts\"><li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/torawriting.com\/sandbox\/are-you-a-writer-does-writing-make-you-happy-as-your-day-job\/\">Are You a Writer? Does Writing Make You Happy as Your Day Job?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">I volunteer at the San Francisco Writers Conference doing my \u201cget sh!t done\u201d thing. Specifically, I do logistical management of the 8-minute consultations (previously of just the editors, now of all of them). Having done this for several years with\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/torawriting.com\/sandbox\/are-you-a-writer-does-writing-make-you-happy-as-your-day-job\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Are You a Writer? Does Writing Make You Happy as Your Day Job?<\/span><\/a><\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/torawriting.com\/sandbox\/i-love-being-fierce-and-the-power-of-ferocity\/\">I Love Being Fierce and the Power of Ferocity<\/a><div class=\"wp-block-latest-posts__post-excerpt\">I once had a coaching assignment: come up with 100 adjectives for myself. Even as a Word Nerd, this was a stretch for me. Someone suggested that I ask others \u2013 it\u2019s only cheating if I feel that it&#8217;s cheating.\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/torawriting.com\/sandbox\/i-love-being-fierce-and-the-power-of-ferocity\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: I Love Being Fierce and the Power of Ferocity<\/span><\/a><\/div><\/li>\n<li><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/torawriting.com\/sandbox\/government-moves-at-the-speed-of-a-credenza\/\">&#8220;Government Moves at the Speed of a Credenza.&#8221;<\/a><div class=\"wp-block-latest-posts__post-excerpt\">This little quip is thanks to Chuck Rosenberg, he said it on The Racheal Maddow Show a couple of years ago (at least, that\u2019s when I heard it) and I knew I would have to do something with it. First\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/torawriting.com\/sandbox\/government-moves-at-the-speed-of-a-credenza\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: &#8220;Government Moves at the Speed of a Credenza.&#8221;<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p>\u00a0<\/p>\n<h2><span style=\"color: #276737;\">Lorrie\u2019s 3 Commandments of Writing<\/span><\/h2>\n<p><strong>#1 If you wrote it, have someone else read it before it goes out.<\/strong><\/p>\n<p>While I frequently wish someone would have re-read many e-mails I receive, this rule is intended for reports, newsletters, and other material that you spend a great deal of time on. I have this commandment because of how embarrassing it can be to release something and then to realize that you lost your subject mid-paragraph. Also, when you write something, you tend to read what you intended \u2013 not what you actually got down.<\/p>\n<p><strong>#2 People should not have to write about themselves.<\/strong><\/p>\n<p>This one is easy, I can write \u2013 and have written \u2013 about topics from the mundane to the bizarre, but when I am the topic, I\u2019m miserable. I hate doing my own bios, resume, and introductions; but I have no problem with helping other people (except for resumes, I don&#8217;t do resumes).<\/p>\n<p><strong>#3 Just because you speak brilliantly, does not mean you write brilliantly.<\/strong><\/p>\n<p>How we listen and how we read are different. I do not know why, I just know that they are different. This means that to deliver a brilliant message in a written form requires a different skill set than delivering the same message verbally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s Tora Writing Services? I am out to make the world more understandable. The first step in that goal is to explain expertise for non-experts. Tora Writing Services provides writing and editing services for Bay Area entrepreneurs who are passionate about what they do and want to establish or expand the written proof of their [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tora Writing Services, Making the World More Understandable<\/title>\n<meta name=\"description\" content=\"Providing writing and editing services for Bay Area business owners who need their world to be more understandable for those they serve.\" \/>\n<meta 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