Tag: business brand

  • Nail Down Your Message! (Mixed Messages Kill Your Brand)

    Nail Down Your Message! (Mixed Messages Kill Your Brand)

    I was in Kaua’i and saw a sign for the Immaculate Conception Cemetery. For reasons that seem obvious – and yet indescribable – that struck me as just wrong. With one exception (my Buddhist aunt), everyone I tell about this sign agrees that something is off. Then it occurred to me, it is a mixed…