Tora Writing

Tag: business blog

  • I have a Brilliant Idea, Where Is the Damned Inspiration?

    I have a Brilliant Idea, Where Is the Damned Inspiration?

    It is so much easier for me to blog for other people than for myself. Clients give me a topic and some points on their opinion of said topic and away I go. I can even help clients come up with topics. After that, it just happens. Would I call myself inspired? Not always. Yet…

  • Are You Marketing Your Business with Education?

    Are You Marketing Your Business with Education?

    Not being a fan of selling, and not liking marketing myself much more, I try to use education as much as possible to promote my business. I will be the first to admit that marketing my business only with education would be a bad idea; however, as part of a (somewhat) larger plan, education is…

  • What Makes a Good Blog Topic?

    What Makes a Good Blog Topic?

    The answer is, of course: it depends. What is the purpose of your blog? Are you establishing your expertise? Are you in a field where the rules change (legal, financial)? Are you in a field where the players change (sports, politics)? Are you in a field where there’s always more to learn (tech, medical)? Are…

  • Why do Businesses Blog?

    Why do Businesses Blog?

    The short answer to why a business needs a blog is: to be found. The internet is a wonderful and horrible thing for business. Wonderful because the web is open 24/7 and a company’s web presence tells the world what they do – also 24/7. Horrible because every other business on the web is also…

  • Business Blog Topics

    Business Blog Topics

    Whenever I talk to business owners about blogging I’m most likely going to hear, “but what would I talk about?” So many people still think of blogs as on-line diary entries filled with details that no one else really cares about. Or, very few people care about the details and most of the rest of…