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How Do They Know I Opened It?
Do you wonder how companies know that you opened their email? More to the point, if you’re sending marketing emails (that’s anything you send with an unsubscribe option), how does your sending application know that someone opened said email? They don’t. If you are now thinking, “But, but, but the open report!” You are in…
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Am I Shouting? (Balancing Marketing and Annoying)
My business coach said something recently that put my brain in a bit of a bind. She said that we need to educate people about our businesses without shouting about our businesses. The problem is that, in this case, people’s definition of shouting tends to vary. For me, shouting includes: Someone I’ve never met handing…