Tora Writing

Category: What I Want You to Know

  • Are You Marketing Your Business with Education?

    Are You Marketing Your Business with Education?

    Not being a fan of selling, and not liking marketing myself much more, I try to use education as much as possible to promote my business. I will be the first to admit that marketing my business only with education would be a bad idea; however, as part of a (somewhat) larger plan, education is…

  • Why Beat About the Bush? Everyone Just gets Lost.

    Why Beat About the Bush? Everyone Just gets Lost.

    There are many reasons people choose to not get directly to the point: tact, fear, the desire to make things sound better than they are, the desire to hide what is really being said. However, when you choose to communicate that way, start handing out the compasses, because your audience is just going to get…

  • What Makes a Good Blog Topic?

    What Makes a Good Blog Topic?

    The answer is, of course: it depends. What is the purpose of your blog? Are you establishing your expertise? Are you in a field where the rules change (legal, financial)? Are you in a field where the players change (sports, politics)? Are you in a field where there’s always more to learn (tech, medical)? Are…

  • Why do Businesses Blog?

    Why do Businesses Blog?

    The short answer to why a business needs a blog is: to be found. The internet is a wonderful and horrible thing for business. Wonderful because the web is open 24/7 and a company’s web presence tells the world what they do – also 24/7. Horrible because every other business on the web is also…

  • It Takes More than Just Words – What’s Really Involved when Writing

    It Takes More than Just Words – What’s Really Involved when Writing

    When people say, “I’m going to write a <fill in the blank>,” it is amazing how little they know about writing a <fill in the blank>. Most people think that all they need to do is sit down and write! OK, maybe it is not that bad. A large portion of the population understands that…

  • Why Writing Needs Editing

    Why Writing Needs Editing

    OK, the obvious does apply here. Typos, misspellings, and bad grammar are the easy answers for why anything written needs editing. However, most spell/grammar checks will alert a writer to the worst of those. And going back over what you write can also catch a huge number of errors. And if that was my only…

  • Straight Talk, Not Buzzspeak

    Erika Napoletano is someone I stumbled upon a few years ago – don’t ask me how, I have no clue. I subscribe to her blog – I don’t read it often, but they all still live in my inbox. I love her work because she talks straight, thinks along the same lines I do, and…

  • Business Blog Topics

    Business Blog Topics

    Whenever I talk to business owners about blogging I’m most likely going to hear, “but what would I talk about?” So many people still think of blogs as on-line diary entries filled with details that no one else really cares about. Or, very few people care about the details and most of the rest of…

  • Explanatory Writing, Is Your Message Clear?

    I frequently describe my writing style as “explanatory,” but then I have to explain myself. The topics I write about best are the ones that explain: who someone is, what they do, what their product is, why the product is great, how something works, how to make something work, and so on. Why I’m Passionate……

  • Writing Powerfully

    Updated: 6 October 2020 Writing powerfully is not the same as having a powerful message. Instead, it is conveying a message – any message – in a way that everyone who should understand it does understand it. Power Rule #1 The first rule is to Be Clear. Do not use technical language unless you know…