Tora Writing

Category: Business Ownership

  • Vacation and the Business Owner

    Vacation and the Business Owner

    My original plan for this blog was an attempt at something useful that would convince entrepreneurs that they really do need vacations in their life. That went nowhere quickly. I’m not sure I could say anything that hasn’t been said in a way that could be any more compelling. So, for fun, I went to…

  • Why do Businesses Blog?

    Why do Businesses Blog?

    The short answer to why a business needs a blog is: to be found. The internet is a wonderful and horrible thing for business. Wonderful because the web is open 24/7 and a company’s web presence tells the world what they do – also 24/7. Horrible because every other business on the web is also…

  • Don’t Let Your Subconscious Hit You on Its Way Out

    Don’t Let Your Subconscious Hit You on Its Way Out

    It is amazing what a person’s subconscious can whack them with. I was talking with one of my coaches trying to work out why I was having such a hard time writing up the sections of my book based on outside contributors. Then I started wondering why I was holding back on delivering the sections…

  • Nail Down Your Message! (Mixed Messages Kill Your Brand)

    Nail Down Your Message! (Mixed Messages Kill Your Brand)

    I was in Kaua’i and saw a sign for the Immaculate Conception Cemetery. For reasons that seem obvious – and yet indescribable – that struck me as just wrong. With one exception (my Buddhist aunt), everyone I tell about this sign agrees that something is off. Then it occurred to me, it is a mixed…

  • Victory Lap

    You know how it can be so easy to start berating yourself? Well, now is NOT that time. I thought about it and decided that I’d rather share some of my recent accomplishments rather than the drudgery of what I have yet to do. After all, we all have things to do and none of us…

  • Client v Customer: What are You, Who do You Want?

    Client v Customer: What are You, Who do You Want?

    Many people would say that a client and a customer are the same thing. On the surface, those people are not totally wrong – in fact, the third definition of client on dictionary.com is “a customer.” But, the third definition is not the first, so while similar, the two are different. (There I go, splitting…

  • The Joys of Business Ownership

    The Joys of Business Ownership

    (Or, how I went from worker bee to entrepreneur.) The joy of being a business owner is that you can do what you want when you want, right? Not so much. People keep telling me that I need to work ON my business, not IN it. Translation: do things to grow your business, let other…

  • The Point of My Service Business

    The Point of My Service Business

    I recently heard someone say that if a business only provides a service, it doesn’t have any lasting impact. That one hit me hard. While not a secret, I don’t say this often: I’m terrified of ending up like Eleanor Rigby. I don’t expect to be in the history books (unless as a possible author…