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How Marketing Tells the Truth to Make You Think a Lie
There are laws about what manufacturers say on their labels – they cannot lie. They can, however, format the truth in a way that leads you to think it says something else. Sort of “marketing truth.” Prime example, my body wash. I’m not complaining about the body wash. I’m not even complaining about what the…
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Emphasis on the Wrong Syllable, English is Weird or am I Just Saying it Wrong?
Have you ever looked at a word, pronounced it in your head, and then not know what everyone else is talking about? You are probably suffering from Emphasis on the Wrong Syllable syndrome (pronounced Em-Fā-Siss on the Wrong Sa-Lab-El). My best personal example is Appomattox. I walked into US History class one day and that…
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Word Rant: Percent
Language evolves. Words change meaning – sometimes to the opposite of the original definition. I get this, sometimes I encourage it, sometimes I don’t. However, there are some incorrectly used words that evolution will never fix. Today’s rant is around the use of the word “percent.” Simply put, percent means “of 100.” It is another…
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How Do They Know I Opened It?
Do you wonder how companies know that you opened their email? More to the point, if you’re sending marketing emails (that’s anything you send with an unsubscribe option), how does your sending application know that someone opened said email? They don’t. If you are now thinking, “But, but, but the open report!” You are in…
